DESIGN GOODNESS
Web & Graphic Design Studio
Design Goodness helps conscious businesses to grow and thrive through strong creative thinking and engaging design solutions.
About our Studio
We specialise in branding, print, web and digital graphic design. As a full-service creative studio, we realise your projects from concept to design execution. You can rely on us to think through all of the elements involved in the design process and guide you every step of the way to bring your vision to life.
Good design helps your business to stand out, makes the right first impression, builds trust and generates memorable experiences with your audience. This is why we strive to deeply understand who you are and what your brand stands for, in order to align inspiration with your objectives through intentional and carefully chosen design decisions.
What we do
Branding
- Research & Strategy
- Brand Positioning
- Creative Direction
- Art Direction
- Logo Design
- Visual Identity
- Brand Guidelines
Digital
- Web Design & Development
- E-commerce
- Website Maintenance
- Social media & Marketing collaterals
- Presentations
- Video Editing
- Manuals & Workbooks
- Posters & Flyers
- Brochures
- Business Cards
Hi! I’m Alex
With a bachelor in Art Direction and 20 years of experience as an Art Director and Senior Designer in packaging, branding, print and digital advertising in Paris, Madrid, London, Sydney and Brisbane, I developed a wide range of creative skills to solve problems from concept to creation. I had the privilege to grow with the best, from small to top design agencies like Digitas, McCann Erickson and Publicis.
This inspiring journey led me to create Design Goodness in 2014. Since then, I’ve partnered with inspiring leaders in their respective fields: entrepreneurs, marketing directors, mindset coaches and artists who are shining their light in the world. I love to team up with my clients at every stage of the process, and design engaging experiences to bring their businesses to the next level.
Our clients
Here are some happy clients I have worked with while in my previous agency and corporate roles in the past 20 years, as well as the small to large businesses and entrepreneurs we have helped more recently as Design Goodness.
Arch Fashion
Arjowiggins Conqueror
Audi
Aveeno
Barilla
Beck’s
Bliss Drops
Boag’s Draught
Bristol
Calabashbay Lodge
Cap Gemini
Capital Radio
Carefree
CAT Trucks
Ccentric
Chupa Chups
Clean&Clear
Coca Cola
Conscious Beginnings
Coty
Devotional Bodywork
Dream into Being
Ecstatic Dance Brisbane
Etnosur
Festival de Cannes
Flower Farmer
Foxtel
George Weston Foods
Harris
Healthcare Australia
Heart of Mushroom
Hitachi
Hoyts
Hewlett Packard
Impro en Seine
International Congress on Stone in Architecture
Invincible Leadership
Johnson & Johnson
Jongleurs
Kel Quartier
Lions Nathan Wines
Lloyds
Luna Wood
L’Oréal
Madeira Island Tourism
Mannomann
Marmola
May Farm Flower
McKenna Bourbon
Mindful Psychology
Moccona
Neutrogena
Nestlé Innovation Lab
Opel
Orchard
Palais des Glaces
People In
Pfitzer
Piazza d‘Oro
Pierre Cardin
Prank Patrol
Santana Motor
Shannon O’Brien
Shell
Siberg Filmmaker
Springcourt
Stayfree
Stockland
Streetlife
Sunbeam
Swedish Match Cricket
SwiftDoc
Taubmans
TED 5 Seeds
The Bridge
The Healing Garden
The Smith Family
Tooheys
Toyota
Unilever
Universal Music
University of Queensland
Vauxhall
Wanderlust Papeterie
Warriors in the Boardroom
Wavelength International
White Knight
Whole Earth Sweeteners
Wunderkind
XBOX 360
Xie Connect
XXXX
Your Breath Tree
Zodiac
Arch Fashion
Arjowiggins Conqueror
Audi
Aveeno
Barilla
Beck’s
Bliss Drops
Boag’s Draught
Bristol
Calabashbay Lodge
Cap Gemini
Capital Radio
Carefree
CAT Trucks
Ccentric
Chupa Chups
Clean&Clear
Coca Cola
Conscious Beginnings
Coty
Devotional Bodywork
Dream into Being
Ecstatic Dance Brisbane
Etnosur
Festival de Cannes
Flower Farmer
Foxtel
George Weston Foods
Harris
Healthcare Australia
Heart of Mushroom
Hitachi
Hoyts
Hewlett Packard
Impro en Seine
International Congress on Stone in Architecture
Invincible Leadership
Johnson & Johnson
Jongleurs
Kel Quartier
Lions Nathan Wines
Lloyds
Luna Wood
L’Oréal
Madeira Island Tourism
Mannomann
Marmola
May Farm Flower
McKenna Bourbon
Mindful Psychology
Moccona
Neutrogena
Nestlé Innovation Lab
Opel
Orchard
Palais des Glaces
People In
Pfitzer
Piazza d‘Oro
Pierre Cardin
Prank Patrol
Santana Motor
Shannon O’Brien
Shell
Siberg Filmmaker
Springcourt
Stayfree
Stockland
Streetlife
Sunbeam
Swedish Match Cricket
SwiftDoc
Taubmans
TED 5 Seeds
The Bridge
The Healing Garden
The Smith Family
Tooheys
Toyota
Unilever
Universal Music
University of Queensland
Vauxhall
Wanderlust Papeterie
Warriors in the Boardroom
Wavelength International
White Knight
Whole Earth Sweeteners
Wunderkind
XBOX 360
Xie Connect
XXXX
Your Breath Tree
Zodiac
What our clients say
“Alex is a true creative force! She answers every project request with an effective design response. Her ability to juggle a heavy workload and consistently meet timelines, while sticking to brand guidelines is incredible. I highly recommend Alex!“
Deanna Daly
Digital Marketing Specialist at Wavelength International
“Alex has been an amazing designer for the past few years she has been doing work for us at Healthcare Australia (HCA). She is fast, efficient and always understood the brief, yet still super creative. When you’re stuck on a concept, she has a way to make it beautiful in ways you wouldn’t even think of. I would definitely recommend Alex’s design services to anyone wanting a designer who is friendly, easy to get along with and provides excellent quality work.“
Maria Makedonas
Digital Marketing Manager at Healthcare Australia
“Alex has been very professional, dynamic and reactive all the way through, always caring about every single detail that could make the difference. She has a very strong experience working with corporate multicultural companies in different corners of the world and can understand very well her customers’ needs and expectations. If you have a personal or professional project, I would recommend Alex with no hesitation. Overall, I am very happy and impressed with the work she has delivered from A-Z, and it was on top of that a real pleasure to work with her. I will certainly use her again in the future!“
Paulette Chheav
Founder, Studio XX
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