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DESIGN GOODNESS

Brand Strategy | Visual Identity | Websites | Graphic Design

Welcome to your Creative Hub: small and versatile, this is your one-stop-shop for branding, websites and graphic design. Unlike big agencies, your projects benefit from extra design love and true customer care. 

ABOUT DESIGN GOODNESS

Design Goodness specialises in Brand Strategy, Visual Identity, Print & Digital Graphic Design and Websites Creation.

Throughout my 20+ years of experience in the design industry, I have adapted and grown alongside the remarkable transformations within the field, continually expanding my skillset to meet emerging needs.

I have a deep-rooted passion for bringing your projects to life and my approach is tailored to fit your goals and unique story like a glove. My mission is to guide you through the creative journey, from concept to design execution. I partner with you to shape concepts that are both attention-grabbing and memorable, making your brand hard to miss.

 

Design workspace

WHAT WE DO

Branding

 

  • Research & Strategy
  • Brand Positioning
  • Creative Direction
  • Art Direction
  • Logo Design
  • Visual Identity
  • Brand Guidelines

Digital

 

  • Web Design & Development
  • E-commerce
  • Website Maintenance
  • Social media & Marketing collaterals
  • Presentations
  • Video Editing

Print

 

  • Manuals & Workbooks
  • Posters & Flyers
  • Brochures
  • Business Cards

WHY DESIGN GOODNESS?

Two Decades of Creative Know-How

With a bachelor’s degree from a prestigious Parisian Art School and a colorful journey as an Art Director across diverse advertising and digital agencies in 4 different countries, I hold the secret recipe for turning dreams into reality.

Responsive and Lightning-Fast

Back in the agency days, they used to call me Speedy Gonzales! Your deadlines are in good hands, and I’ll keep you in the loop every step of the way.

A Distinctive Vision for Your Designs

I possess a unique talent for translating your ideas into visuals. I specialize in bringing clarity to your message and visually expressing the essence of your brand.

Your Comprehensive Creative Hub

Throughout my journey, I’ve cultivated a diverse skill set and constantly embracing the latest technologies. This wide-ranging expertise makes me your ultimate destination, ready to navigate you through every step of the process, guaranteeing a smooth and enjoyable ride.

Driven by Excellence

I’m fueled by passion for what I do, and I genuinely believe that excellence paves the way to success. Going that extra mile is where the magic happens.

Client Happiness

The “Why” behind what I do. Knowing I’ve put a smile on your face is my ultimate high-five moment. From helping you see the way forward, crafting solutions, and setting your goals, to the grand finale – your satisfaction is the gold star I’m aiming for.

OUR CLIENTS

Here are some happy clients I have worked with during my previous agency and corporate roles, as well as the small to large businesses and entrepreneurs I had the joy to collaborate with at Design Goodness.

Arch Fashion

Arjowiggins Conqueror

Asa Yanagi

Asaya Creations

Association Satourne

Audi

Aveeno

Barilla

Beck’s

Bliss Drops

Boag’s Draught

Bristol

Calabashbay Lodge

Cap Gemini

Capital Radio

Carefree

CAT Trucks

Ccentric

Chupa Chups

Clean&Clear

Coca Cola

Conscious Beginnings

Coty

Devotional Bodywork

Dream into Being

Ecstatic Dance Brisbane

Elena Lymbery

Etnosur

Festival de Cannes

Flower Farmer

Forest Nation

Foxtel

George Weston Foods

Harris Coffee Australia

Healthcare Australia

Heart of Mushroom

Hitachi

Hoyts

Hewlett Packard

Impro Club d’Avignon

Impro en Seine

International Congress on Stone in Architecture

Invincible Leadership

Johnson & Johnson

Jongleurs

Kel Foncier

Kel Quartier

Lions Nathan Wines

Living Your Quest

Lloyds

Luna Wood

L’Oréal

Madeira Island Tourism

Mannomann

Marmola

May Farm Flower

McKenna Bourbon

Mindful Psychology

Moccona

Nature Tales For Kids

Neutrogena

Nestlé Innovation Lab

Opel

Organic India

Orchard

Palais des Glaces

People In

Pfizer

Piazza d‘Oro

Pierre Cardin

Prank Patrol

Property Heroes

Rachel O’Brien

Rejuve Painting and Restoration

Santana Motor

Sea To Summit

Shannon O’Brien

Shell

Siberg Filmmaker

Springcourt

Stayfree

Stockland

Streetlife

Sunbeam

Swedish Match Cricket

SwiftDoc

Taubmans

TED 5 Seeds

The Bridge

The Healing Garden

The Smith Family

Tooheys Brewery

Toyota

Unilever

Universal Music

University of Queensland

Vauxhall

Wanderlust Papeterie

Warriors in the Boardroom

Wavelength International

White Knight

Whole Earth Sweeteners

Wunderkind

XBOX 360

Xie Connect

XXXX

Your Breath Tree

Zodiac

Arch Fashion

Arjowiggins Conqueror

Asa Yanagi

Asaya Creations

Association Satourne

Audi

Aveeno

Barilla

Beck’s

Bliss Drops

Boag’s Draught

Bristol

Calabashbay Lodge

Cap Gemini

Capital Radio

Carefree

CAT Trucks

Ccentric

Chupa Chups

Clean&Clear

Coca Cola

Conscious Beginnings

Coty

Devotional Bodywork

Dream into Being

Ecstatic Dance Brisbane

Elena Lymbery

Etnosur

Festival de Cannes

Flower Farmer

Forest Nation

Foxtel

George Weston Foods

Harris Coffee Australia

Healthcare Australia

Heart of Mushroom

Hitachi

Hoyts

Hewlett Packard

Impro Club d’Avignon

Impro en Seine

International Congress on Stone in Architecture

Invincible Leadership

Johnson & Johnson

Jongleurs

Kel Foncier

Kel Quartier

Lions Nathan Wines

Living Your Quest

Lloyds

Luna Wood

L’Oréal

Madeira Island Tourism

Mannomann

Marmola

May Farm Flower

McKenna Bourbon

Mindful Psychology

Moccona

Nature Tales For Kids

Neutrogena

Nestlé Innovation Lab

Opel

Orchard

Palais des Glaces

People In

Pfizer

Piazza d‘Oro

Pierre Cardin

Prank Patrol

Property Heroes

Rachel O’Brien

Rejuve Painting and Restoration

Santana Motor

Sea To Summit

Shannon O’Brien

Shell

Siberg Filmmaker

Springcourt

Stayfree

Stockland

Streetlife

Sunbeam

Swedish Match Cricket

SwiftDoc

Taubmans

TED 5 Seeds

The Bridge

The Healing Garden

The Smith Family

Tooheys Brewery

Toyota

Unilever

Universal Music

University of Queensland

Vauxhall

Wanderlust Papeterie

Warriors in the Boardroom

Wavelength International

White Knight

Whole Earth Sweeteners

Wunderkind

XBOX 360

Xie Connect

XXXX

Your Breath Tree

Zodiac

HI! I'm Alex

Alex Devray - Photo by Balades Photographiques

With 20+ years of experience as an Art Director and Senior Designer, I developed a wide range of creative skills to solve problems from concept to creation. I had the privilege to grow with the best, from small to top design agencies like Digitas, McCann Erickson and Publicis. Working in different parts of the world (Paris, Madrid, London, Sydney, Brisbane and Bali) taught me a lot about human psychology and how to adapt creative ideas and designs to diverse audiences.

This inspiring journey led me to create Design Goodness in 2014. Since then, I’ve partnered with inspiring leaders in their respective fields: entrepreneurs, health corporations, marketing directors, mindset coaches and artists who are shining their light in the world. I love to team up with my clients at every stage of the process and design engaging experiences to bring their businesses to the next level.

FEEDBACK

Alex is a true creative force! She answers every project request with an effective design response. Her ability to juggle a heavy workload and consistently meet timelines, while sticking to brand guidelines is incredible. I highly recommend Alex!

Deanna Daly

Deanna Daly

Digital Marketing Specialist at Wavelength International

Alex has been an amazing designer for the past few years she has been doing work for us at Healthcare Australia (HCA). She is fast, efficient and always understood the brief, yet still super creative. When you’re stuck on a concept, she has a way to make it beautiful in ways you wouldn’t even think of. I would definitely recommend Alex’s design services to anyone wanting a designer who is friendly, easy to get along with and provides excellent quality work.

Maria Makedonas

Maria Makedonas

Digital Marketing Manager at Healthcare Australia

Working with Alex is a dream. She never misses a brief or deadline. She comes up with interesting idea’s in no time at all and is an expert in animations. I have particularly enjoyed working with Alex on recruitment video’s and would recommend her to anyone looking for a designer who can think outside the box.

Wavelength logo Testimonials

Melinda McCarthy

Marketing Executive at Wavelength International

Alex has been very professional, dynamic and reactive all the way through, always caring about every single detail that could make the difference. She has a very strong experience working with corporate multicultural companies in different corners of the world and can understand very well her customers’ needs and expectations. If you have a personal or professional project, I would recommend Alex with no hesitation. Overall, I am very happy and impressed with the work she has delivered from A-Z, and it was on top of that a real pleasure to work with her. I will certainly use her again in the future!

Paulette Chheav

Paulette Chheav

Founder, Studio XX

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