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DESIGN GOODNESS

Web & Graphic Design Studio

Design Goodness helps conscious businesses to grow and thrive through strong creative thinking and engaging design solutions.

About our Studio

We specialise in branding, print, web and digital graphic design. As a full-service creative studio, we realise your projects from concept to design execution. You can rely on us to think through all of the elements involved in the design process and guide you every step of the way to bring your vision to life.

Good design helps your business to stand out, makes the right first impression, builds trust and generates memorable experiences with your audience. This is why we strive to deeply understand who you are and what your brand stands for, in order to align inspiration with your objectives through intentional and carefully chosen design decisions.

Design workspace

What we do

Branding

 

  • Research & Strategy
  • Brand Positioning
  • Creative Direction
  • Art Direction
  • Logo Design
  • Visual Identity
  • Brand Guidelines

Digital

 

  • Web Design & Development
  • E-commerce
  • Website Maintenance
  • Social media & Marketing collaterals
  • Presentations
  • Video Editing

Print

 

  • Manuals & Workbooks
  • Posters & Flyers
  • Brochures
  • Business Cards

Hi! I’m Alex

Alex Devray - Photo by Balades Photographiques

With a bachelor in Art Direction and 20 years of experience as an Art Director and Senior Designer in packaging, branding, print and digital advertising in Paris, Madrid, London, Sydney and Brisbane, I developed a wide range of creative skills to solve problems from concept to creation. I had the privilege to grow with the best, from small to top design agencies like Digitas, McCann Erickson and Publicis.

This inspiring journey led me to create Design Goodness in 2014. Since then, I’ve partnered with inspiring leaders in their respective fields: entrepreneurs, marketing directors, mindset coaches and artists who are shining their light in the world. I love to team up with my clients at every stage of the process, and design engaging experiences to bring their businesses to the next level.

Our clients

Here are some happy clients I have worked with while in my previous agency and corporate roles in the past 20 years, as well as the small to large businesses and entrepreneurs we have helped more recently as Design Goodness.

Arch Fashion

Arjowiggins Conqueror

Audi

Aveeno

Barilla

Beck’s

Bliss Drops

Boag’s Draught

Bristol

Calabashbay Lodge

Cap Gemini

Capital Radio

Carefree

CAT Trucks

Ccentric

Chupa Chups

Clean&Clear

Coca Cola

Conscious Beginnings

Coty

Devotional Bodywork

Dream into Being

Ecstatic Dance Brisbane

Etnosur

Festival de Cannes

Flower Farmer

Foxtel

George Weston Foods

Harris

Healthcare Australia

Heart of Mushroom

Hitachi

Hoyts

Hewlett Packard

Impro en Seine

International Congress on Stone in Architecture

Invincible Leadership

Johnson & Johnson

Jongleurs

Kel Quartier

Lions Nathan Wines

Lloyds

Luna Wood

L’Oréal

Madeira Island Tourism

Mannomann

Marmola

May Farm Flower

McKenna Bourbon

Mindful Psychology

Moccona

Neutrogena

Nestlé Innovation Lab

Opel

Orchard

Palais des Glaces

People In

Pfitzer

Piazza d‘Oro

Pierre Cardin

Prank Patrol

Santana Motor

Shannon O’Brien

Shell

Siberg Filmmaker

Springcourt

Stayfree

Stockland

Streetlife

Sunbeam

Swedish Match Cricket

SwiftDoc

Taubmans

TED 5 Seeds

The Bridge

The Healing Garden

The Smith Family

Tooheys

Toyota

Unilever

Universal Music

University of Queensland

Vauxhall

Wanderlust Papeterie

Warriors in the Boardroom

Wavelength International

White Knight

Whole Earth Sweeteners

Wunderkind

XBOX 360

Xie Connect

XXXX

Your Breath Tree

Zodiac

Arch Fashion

Arjowiggins Conqueror

Audi

Aveeno

Barilla

Beck’s

Bliss Drops

Boag’s Draught

Bristol

Calabashbay Lodge

Cap Gemini

Capital Radio

Carefree

CAT Trucks

Ccentric

Chupa Chups

Clean&Clear

Coca Cola

Conscious Beginnings

Coty

Devotional Bodywork

Dream into Being

Ecstatic Dance Brisbane

Etnosur

Festival de Cannes

Flower Farmer

Foxtel

George Weston Foods

Harris

Healthcare Australia

Heart of Mushroom

Hitachi

Hoyts

Hewlett Packard

Impro en Seine

International Congress on Stone in Architecture

Invincible Leadership

Johnson & Johnson

Jongleurs

Kel Quartier

Lions Nathan Wines

Lloyds

Luna Wood

L’Oréal

Madeira Island Tourism

Mannomann

Marmola

May Farm Flower

McKenna Bourbon

Mindful Psychology

Moccona

Neutrogena

Nestlé Innovation Lab

Opel

Orchard

Palais des Glaces

People In

Pfitzer

Piazza d‘Oro

Pierre Cardin

Prank Patrol

Santana Motor

Shannon O’Brien

Shell

Siberg Filmmaker

Springcourt

Stayfree

Stockland

Streetlife

Sunbeam

Swedish Match Cricket

SwiftDoc

Taubmans

TED 5 Seeds

The Bridge

The Healing Garden

The Smith Family

Tooheys

Toyota

Unilever

Universal Music

University of Queensland

Vauxhall

Wanderlust Papeterie

Warriors in the Boardroom

Wavelength International

White Knight

Whole Earth Sweeteners

Wunderkind

XBOX 360

Xie Connect

XXXX

Your Breath Tree

Zodiac

What our clients say

Alex is a true creative force! She answers every project request with an effective design response. Her ability to juggle a heavy workload and consistently meet timelines, while sticking to brand guidelines is incredible. I highly recommend Alex!

Deanna Daly

Deanna Daly

Digital Marketing Specialist at Wavelength International

Alex has been an amazing designer for the past few years she has been doing work for us at Healthcare Australia (HCA). She is fast, efficient and always understood the brief, yet still super creative. When you’re stuck on a concept, she has a way to make it beautiful in ways you wouldn’t even think of. I would definitely recommend Alex’s design services to anyone wanting a designer who is friendly, easy to get along with and provides excellent quality work.

Maria Makedonas

Maria Makedonas

Digital Marketing Manager at Healthcare Australia

Alex has been very professional, dynamic and reactive all the way through, always caring about every single detail that could make the difference. She has a very strong experience working with corporate multicultural companies in different corners of the world and can understand very well her customers’ needs and expectations. If you have a personal or professional project, I would recommend Alex with no hesitation. Overall, I am very happy and impressed with the work she has delivered from A-Z, and it was on top of that a real pleasure to work with her. I will certainly use her again in the future!

Paulette Chheav

Paulette Chheav

Founder, Studio XX

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