DESIGN GOODNESS
Brand Strategy | Visual Identity | Websites | Graphic Design
Welcome to your Creative Hub: small and versatile, this is your one-stop-shop for branding, websites and graphic design. Unlike big agencies, your projects benefit from extra design love and true customer care.
ABOUT DESIGN GOODNESS
Design Goodness specialises in Brand Strategy, Visual Identity, Print & Digital Graphic Design and Websites Creation.
Throughout my 20+ years of experience in the design industry, I have adapted and grown alongside the remarkable transformations within the field, continually expanding my skillset to meet emerging needs.
I have a deep-rooted passion for bringing your projects to life and my approach is tailored to fit your goals and unique story like a glove. My mission is to guide you through the creative journey, from concept to design execution. I partner with you to shape concepts that are both attention-grabbing and memorable, making your brand hard to miss.
WHAT WE DO
Branding
- Research & Strategy
- Brand Positioning
- Creative Direction
- Art Direction
- Logo Design
- Visual Identity
- Brand Guidelines
Digital
- Web Design & Development
- E-commerce
- Website Maintenance
- Social media & Marketing collaterals
- Presentations
- Video Editing
- Manuals & Workbooks
- Posters & Flyers
- Brochures
- Business Cards
WHY DESIGN GOODNESS?
Two Decades of Creative Know-How
With a master’s degree from a prestigious Parisian Art School and a colorful journey as an Art Director across diverse advertising and digital agencies in 4 different countries, I hold the secret recipe for turning dreams into reality.
Responsive and Lightning-Fast
Back in the agency days, they used to call me Speedy Gonzales! Your deadlines are in good hands, and I’ll keep you in the loop every step of the way.
A Distinctive Vision for Your Designs
I possess a unique talent for translating your ideas into visuals. I specialize in bringing clarity to your message and visually expressing the essence of your brand.
Your Comprehensive Creative Hub
Throughout my journey, I’ve cultivated a diverse skill set and constantly embracing the latest technologies. This wide-ranging expertise makes me your ultimate destination, ready to navigate you through every step of the process, guaranteeing a smooth and enjoyable ride.
Driven by Excellence
I’m fueled by passion for what I do, and I genuinely believe that excellence paves the way to success. Going that extra mile is where the magic happens.
Client Happiness
The “Why” behind what I do. Knowing I’ve put a smile on your face is my ultimate high-five moment. From helping you see the way forward, crafting solutions, and setting your goals, to the grand finale – your satisfaction is the gold star I’m aiming for.
OUR CLIENTS
Here are some happy clients I have worked with during my previous agency and corporate roles, as well as the small to large businesses and entrepreneurs I had the joy to collaborate with at Design Goodness.
Arch Fashion
Arjowiggins Conqueror
Asa Yanagi
Asaya Creations
Association Satourne
Audi
Aveeno
Barilla
Beck’s
Bliss Drops
Boag’s Draught
Bristol
Calabashbay Lodge
Cap Gemini
Capital Radio
Carefree
CAT Trucks
Ccentric
Chupa Chups
Clean&Clear
Coca Cola
Conscious Beginnings
Coty
Devotional Bodywork
Dream into Being
Edmen
Ecstatic Dance Brisbane
Elena Lymbery
Etnosur
Festival de Cannes
Flower Farmer
Forest Nation
Foxtel
George Weston Foods
Halcyon Knights
Harris Coffee Australia
Healthcare Australia
Heart of Mushroom
Hitachi
Hoyts
Hewlett Packard
Impro Club d’Avignon
Impro en Seine
International Congress on Stone in Architecture
Invincible Leadership
Johnson & Johnson
Jongleurs
Kel Foncier
Kel Quartier
Lions Nathan Wines
Living Your Quest
Lloyds
Luna Wood
L’Oréal
Madeira Island Tourism
Mannomann
Marmola
May Farm Flower
McKenna Bourbon
Mindful Psychology
Moccona
Nature Tales For Kids
Neutrogena
Nestlé Innovation Lab
Opel
Organic India
Orchard
Palais des Glaces
People In
Pfizer
Piazza d‘Oro
Pierre Cardin
Prank Patrol
Property Heroes
Rachel O’Brien
Rejuve Painting and Restoration
Santana Motor
Sea To Summit
Shannon O’Brien
Shell
Siberg Filmmaker
Springcourt
Stayfree
Stockland
Streetlife
Sunbeam
Swedish Match Cricket
SwiftDoc
Taubmans
TED 5 Seeds
The Bridge
The Healing Garden
The Smith Family
Tooheys Brewery
Toyota
Unilever
Universal Music
University of Queensland
Vauxhall
Wanderlust Papeterie
Warriors in the Boardroom
Wavelength International
White Knight
Whole Earth Sweeteners
Wunderkind
XBOX 360
Xie Connect
XXXX
Your Breath Tree
Zodiac
Arch Fashion
Arjowiggins Conqueror
Asa Yanagi
Asaya Creations
Association Satourne
Audi
Aveeno
Barilla
Beck’s
Bliss Drops
Boag’s Draught
Bristol
Calabashbay Lodge
Cap Gemini
Capital Radio
Carefree
CAT Trucks
Ccentric
Chupa Chups
Clean&Clear
Coca Cola
Conscious Beginnings
Coty
Devotional Bodywork
Dream into Being
Ecstatic Dance Brisbane
Edmen
Elena Lymbery
Etnosur
Festival de Cannes
Flower Farmer
Forest Nation
Foxtel
George Weston Foods
Halcyon Knights
Harris Coffee Australia
Healthcare Australia
Heart of Mushroom
Hitachi
Hoyts
Hewlett Packard
Impro Club d’Avignon
Impro en Seine
International Congress on Stone in Architecture
Invincible Leadership
Johnson & Johnson
Jongleurs
Kel Foncier
Kel Quartier
Lions Nathan Wines
Living Your Quest
Lloyds
Luna Wood
L’Oréal
Madeira Island Tourism
Mannomann
Marmola
May Farm Flower
McKenna Bourbon
Mindful Psychology
Moccona
Nature Tales For Kids
Neutrogena
Nestlé Innovation Lab
Opel
Orchard
Palais des Glaces
People In
Pfizer
Piazza d‘Oro
Pierre Cardin
Prank Patrol
Property Heroes
Rachel O’Brien
Rejuve Painting and Restoration
Santana Motor
Sea To Summit
Shannon O’Brien
Shell
Siberg Filmmaker
Springcourt
Stayfree
Stockland
Streetlife
Sunbeam
Swedish Match Cricket
SwiftDoc
Taubmans
TED 5 Seeds
The Bridge
The Healing Garden
The Smith Family
Tooheys Brewery
Toyota
Unilever
Universal Music
University of Queensland
Vauxhall
Wanderlust Papeterie
Warriors in the Boardroom
Wavelength International
White Knight
Whole Earth Sweeteners
Wunderkind
XBOX 360
Xie Connect
XXXX
Your Breath Tree
Zodiac
HI! I'm Alex
With 20+ years of experience as an Art Director and Senior Designer, I developed a wide range of creative skills to solve problems from concept to creation. I had the privilege to grow with the best, from small to top design agencies like Digitas, McCann Erickson and Publicis. Working in different parts of the world (Paris, Madrid, London, Sydney, Brisbane and Bali) taught me a lot about human psychology and how to adapt creative ideas and designs to diverse audiences.
This inspiring journey led me to create Design Goodness in 2014. Since then, I’ve partnered with inspiring leaders in their respective fields: entrepreneurs, health corporations, marketing directors, mindset coaches and artists who are shining their light in the world. I love to team up with my clients at every stage of the process and design engaging experiences to bring their businesses to the next level.
FEEDBACK
“Alex is a true creative force! She answers every project request with an effective design response. Her ability to juggle a heavy workload and consistently meet timelines, while sticking to brand guidelines is incredible. I highly recommend Alex!“
Deanna Daly
Digital Marketing Specialist at Wavelength International
“Alex has been an amazing designer for the past few years she has been doing work for us at Healthcare Australia (HCA). She is fast, efficient and always understood the brief, yet still super creative. When you’re stuck on a concept, she has a way to make it beautiful in ways you wouldn’t even think of. I would definitely recommend Alex’s design services to anyone wanting a designer who is friendly, easy to get along with and provides excellent quality work.“
Maria Makedonas
Digital Marketing Manager at Healthcare Australia
“Working with Alex is a dream. She never misses a brief or deadline. She comes up with interesting idea’s in no time at all and is an expert in animations. I have particularly enjoyed working with Alex on recruitment video’s and would recommend her to anyone looking for a designer who can think outside the box.“
Melinda McCarthy
Marketing Executive at Wavelength International
“Alex has been very professional, dynamic and reactive all the way through, always caring about every single detail that could make the difference. She has a very strong experience working with corporate multicultural companies in different corners of the world and can understand very well her customers’ needs and expectations. If you have a personal or professional project, I would recommend Alex with no hesitation. Overall, I am very happy and impressed with the work she has delivered from A-Z, and it was on top of that a real pleasure to work with her. I will certainly use her again in the future!“
Paulette Chheav
Founder, Studio XX
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