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Conscious beginnings

Grow. Transform. Thrive



  • Brand strategy
  • Creative & art direction
  • Visual identity
  • Print Material
  • Website
  • Online Course Recording
  • Video Editing
  • Animation

Conscious Beginnings is a Mindfulness & Mindset Coaching platform providing mindfulness courses & retreats in Australia.

Conscious Beginnings partnered with Design Goodness to develop the brand visual identity, website and collaterals, including workshop manuals, brochures, flyers, posters, banners, and social media ads. Design Goodness also produced the online courses videos and edited short ads for Conscious Beginnings retreats and mindfulness courses.

Visual identity

Shifting mindset and optimizing human potential

Conscious Beginnings’ look and feel is human and approachable. The sunrise represents the awareness developed through the practice of mindfulness, symbolised by the mandala inside the sun. Supported by calming colours and a handwritten typeface, our branding helps to position and market Conscious Beginnings to emotionally connect with people who want to enhance their leadership skills and improve performance while increasing genuine fulfillment in their lives.

On top of solving the branding strategy and creating the visual identity, we also designed a brand style guide with illustrations, photographic styles and secondary colours system to execute on.

Print & Digital material

High-impact corporate mindfulness and wellbeing programs

Conscious Beginnings was provided with a range of manuals, handouts and Powerpoint presentations to support their courses & workshops, as well as posters to advertise retreats in nature and on-site courses, banners displayed during keynote events and workshops and descriptive postcards for each service provided.

We managed to create a positive impact on the audiences with an inspiring and colourful branding system.

Conscious Beginnings Powerpoint Presentation
Conscious Beginnings Powerpoint Presentation Mobile

Website design & development

Creating positive change, anywhere, anytime

With the wide range of services that Conscious Beginnings offers, it was important to focus on a website structure that is simple enough to navigate. Design Goodness provided with photography, website strategy, design & development with an easy-to-use content management system.

By creating a vivid and engaging digital experience, we were able to increase conversions and sales for the mindfulness programs and drive brand awareness.

Conscious Beginnings website Homepage
Conscious Beginnings Icons
Conscious Beginnings meditations

Video production & editing

Mindfulness courses to kickstart your practice

We assisted Conscious Beginnings with the recording and editing of their online programs. We shot the videos in-house and art directed the production of the 4-week and free courses, as well as the intro videos.

Video is also a part of the marketing strategy, and we created mini-videos to present retreats and workshops on social platforms, generating higher engagement than static ads.


“We have been working with Design Goodness since 2014 and it has been great to say the least. Alex helped us to envision the bigger picture and supported Conscious Beginnings with the building of our website, ongoing design work for our brand, promotional & print materials, online videos & courses and marketing campaigns. She has been wonderful to deal with, and always accomplished the projects on time to our fullest satisfaction. I have no hesitation to recommend her work & skills to anyone who wants to bring their business to the next level.”

Jon Unal

Founder, Mindfulness Trainer & High Performance Coach

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