Your Breath Tree
Breathe in… Breath out… Changing your world from the inside out
Rita facilitates breathwork sessions, as one-o-one and group workshops in Switzerland. Breathwork is an active meditation technique that clears and calms the mind, increases energy level and bring forth creativity into one’s life.
Rita needed a branding that represents her craft and appeals to her target audience, as well as a website where she could communicate about breathwork, and promote her workshops and retreats.
WHAT WE DID
- Brand Strategy
- Creative & art direction
- Visual identity
- Print Material
- Photo retouching
Symbolising the connected circular breath that heals and centers the mind
With “Your Breath Tree” as a business name, Rita had also a clear idea of the logo: a person rooted in the ground, expanding to the sky. The idea of air and breath needed to be represented.
Design Goodness came up with a few concepts of beings merging with trees, representing the energy flowing from feet to head, and flying leaves or spirals to represent the air element.
Rita chose a version that fits in a circle, to symbolise the circular breath technique used in her modality. We decided that gold and white would be the best palette to represent healing and sacred space.
The healing powers of breath
In developing the new website, we designed a simple, clean layout that promotes workshops and upcoming events, as well as all of the information regarding the meditative practice of breathwork. The site is accessible, performant and responsive, providing a fast and functional user experience on any device.
Thanks to a user-friendly interface that comes with WordPress CMS, Rita was provided with a website that is easy to update.
“Working with Alex has been a great pleasure, as communication was easy and fast, and her creative ideas always met mine. I would recommend her to anyone who needs a fresh and modern branding & website.”
Rita Corrao Velez
Founder, Breathwork Facilitator
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