Growth and transitions:
Here is what I have been up to this year
When I started freelancing five years ago, I was offering graphic design services based on my agency experience. Over the years teaming up with clients, I evolved with their needs and added new strings to my bow.
Working for different businesses, from solo entrepreneurs to international companies, allowed me to gain a holistic view of what a creative specialist can offer. Always focused on bringing solutions, I built a comprehensive knowledge from new software skills to brand strategy, website creation and video editing. As I evolved I felt that my brand should reflect that growth, and dedicated a bit of time to (finally!) design my creative studio website: Design Goodness.
Designing for print and digital, small and bigger businesses over the world.
It took me a little while to launch it as clients projects came first in my priorities, however as a designer I thought I should “walk the talk”! The name “Design Goodness” came quite organically, the term “goodness” encompassing different meanings: enjoyable, substantial and of high quality. It also implies a sense of integrity and friendliness. I worked the logo and branding with these aspects in mind, keeping everything as simple as possible, without being too minimalistic and giving soul to the brand.
The website is presented as a clean portfolio to highlight the essence of the work I produced for a wide range of clients. I don’t really do marketing speak, and prefer to let my designs do the talking rather than myself!
Now I’m excited to announce that the website is live and that I am available to help businesses manifest their vision through digital, print or video creations.
Design Goodness branding